The "Centroamérica" brand is complemented with the slogan “so small… so big”, that in just one phrase transmits the concept of a relatively small region in size but with an infinite cultural, ecological, anthropological and historica wealth. The Central American integration into one single brand has the purpose of positioning and selling the region as a tourist destination before important international markets, particularly Europe and Asia. This brand will be the flag to sell the region as a unique tourist multi product. The Department of Communications of the MITUR-CORSATUR and the Communications Directorate of the Central American Integration System, submitted today the “Centroamérica” Brand ,which promotes the integration of the image and promotional efforts of the 7 countries of the region at the international level.
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